The Serious Story

For 25 years Serious has been working to perfect the ultimate reading tools. We are pleased to offer you this Serious tablet holder which is brought to you through our collaboration with the inventors of the original Levo book holder.


It all started with the Serious High Definition reading lights that revolutionise our ability to discern colour and detail and which are now recommended by hundreds of independent opticians and used daily by readers in more than sixty countries around the globe.

If you’d like to know more about the world’s best reading lights click here

Alex Pratt - Founder

At Serious we believe that a job worth doing, is worth doing well. Serious tools are for serious people.


Dave and Nan Simon are serial inventors. They designed their first book holder in 1998 and like us their vision is to improve quality of life by creating products that do the job better.

Dave and Nan Simon