Terms & Conditions

Who we are

In this Privacy Policy, references to "we" and "us" are to Serious Brands Limited trading as Brighter by Design, company number 2485587, registered office Wesleyan Chapel, Bierton, Buckinghamshire, HP22 5DW. We are also known as the Data Controller for Brighter by Design.

Brighter by Design is committed to protecting your personal information and this Privacy Policy tells you how we collect your personal data, how we store it and how we use it. Everything we do with your data is lawful and in your best interests.

We ensure that we will only use your information in line with all the applicable data protection laws, including the General Data Protection Regulation (GDPR).

Our contact details are at the bottom of this privacy policy.

What data we collect.

We promise that we will only use your data in the way you wish, and that we will always respect your privacy.

We process your data under the following legal grounds:

• The processing is necessary to meet contractual obligations into which you have entered, such as the placing of an order
• The legal justification for sending you marketing communications about products and news is because we have a legitimate business interest for your data to be used for this specific purpose.

You are in complete control of your data and can choose not to receive marketing communications.

See the section ‘How to manage your Marketing Preferences’ for more information

Direct Marketing Communications

We may use your data to enable us to send you post and emails with information about our goods and services that we believe may be of interest to you. Postal marketing communications from us will typically consist of latest offers and promotions of new products. Emails will typically consist of either the latest news on eye conditions and lighting technology or the latest offers and promotions of new products.

We work with Epsilon Abacus (registered as Epsilon International UK Ltd), a company that manages the Abacus Alliance on behalf of UK retailers. The participating retailers are active in the clothing, collectables, food and wine, gardening, gadgets and entertainment, health and beauty, household goods and home interiors categories. They share information on what their customers buy. Epsilon Abacus analyses the pooled information to help the retailers understand consumer’s wider buying patterns. From this information, retailers can tailor their communications, sending people suitable offers that should be of interest to them, based on what they like to buy.

Please note that Epsilon Abacus may transfer data outside the EEA. The transfer will take place in the presence of appropriate safeguards, including standard data protection clauses adopted by the EU Commission.

Note we do not share your telephone number or email address with any companies. The next section tells you how you can opt out of one or more of these 3 marketing communications.

How to manage your Marketing Preferences

You may be receiving emails from us or catalogues from us and/or our trusted partners. If you’d like to stop receiving these then you can do so in a number of ways:

Contact us (see contact details at the bottom of the page) Go online to www.seriousreaders.com/mypreferences and you can change your preferences there.

Note that once you have decided to opt out of 1 or more of the 3 Marketing Preferences you can only opt back in by contacting us on 0800 028 1890.

How to manage your Marketing Preferences

Under the General Data Protection Regulations you have the following rights:

To ask us what personal data we hold about you You have the right to ask us what personal information we hold about you, and to ask us to update, amend or delete any data that is incorrect or out of date. Please allow up to a month for us to provide you with the information. There will be no charge for providing this service.

To correct or update your information The accuracy of your personal data is important to us. You can correct/update your personal data, including your address and contact details at any time.

You have the right to ask us to delete the data we hold about you.

We will look to act in the best interest of our customers and will not abuse our position of data controller. Our aim is to be as clear and transparent as possible and action any requests as soon as possible. Due to the nature of catalogue mailings any amendments may take a few weeks to implement and occasionally you may receive marketing materials from us a short time after your request.


We use data profiling in order to make the content of our communications to you more interesting and relevant. This means that you will only receive details of our very best offers that have been tailored with you in mind. It also allows us not to waste your time by sending offers that are unlikely to be of interest.

You have the right not to be subject to a decision based solely on automated processing. This includes decisions based on profiling. If you choose to exercise this right, then you will no longer receive offers from us as we base our mailing list on our customers’ purchase history.

If you object to such automated decisions making being made based on your personal data, then please contact us.

Who we share your personal data with

Your information will be passed to and used by the following third parties who help us deliver our services. These third parties comply strictly with our instructions and data protection laws and we put in place appropriate controls through contracts and ongoing monitoring to ensure they are complying with our policies and procedures:

• Credit card companies / PayPal who process your payments for your orders
• Designated courier companies who will deliver your order to you
• A mailing company so that we can send you postal mailings, where your name and address only will be provided to them
• Epsilon Abacus (see earlier section on ‘Direct marketing Communications’)

How long we keep your data for

We retain your information for as long as you hold an account with us. This enables us to maintain
an ongoing relationship with you and allows us to service the orders that you place with us.

Credit card Security

Credit card details are encrypted after data entry and are not stored on our systems once used.

Contact Details

You can contact us in a number of ways:

Call our Customer Services team on 0800 028 1890

Contact the Data Controller at datacontroller@seriousbrands.co.uk

Write to us at:
Data Controller
Serious Readers
Chapel Offices
HP22 5DW


Other Websites

This privacy policy only covers this website. Any other websites which may be linked to by our website are subject to their own policy, which may differ from ours.

Returns & Refunds

We of course prefer you to love what you try, but if you don't we'll happily offer you an exchange or a full refund for goods returned within 30 days.

You can of course cancel your purchase by notifying us before despatch.

If there is a manufacturing fault with your product, or a defect in your order, you can return it to us within the 30 day trial period for replacement or refund.

Naturally, this does not apply to faults caused by accident, neglect or misuse

If your product develops a manufacturing fault, it will be covered by our no quibble guarantee.

For returns, notify us by calling 0800 028 1890 (Mon to Fri, 8:30am to 5:30pm) and return the product as new, with your Customer Advice Note enclosed to:

Brighter by Design
Serious Brands Ltd
15, Faraday Road
HP19 8RY.