Terms & Conditions


In this Privacy Policy, references to "we" and "us" are to Serious Brands Limited trading as Brighter by Design, company number 2485587, registered office Wesleyan Chapel, Bierton, Bucks, HP22 5DW.

What information we collect and how...

The information we collect via this website may include:

  1. Any personal details you type in and submit, such as name, address, email address, etc.
  2. Data which allows us to recognise you, your preferences and how you use this website. This saves you from re-entering information when you return to the site. This data is collected by cookies from your navigation around the site. A cookie is a small amount of data which we send to your computer. The data is then stored on your browser or hard disk. Most web browsers can be set to prevent you from receiving new cookies, notify you before accepting cookies or disable cookies altogether. Details about this can normally be found in the Help facility provided with your browser. If you disable cookies, you will not be able to receive personalised facilities. The cookies store information only for as long as you are viewing the website.
  3. Your IP address (this is your computer's individual identification number) which is automatically logged by our web server. This is used to note your interest in our website.
  4. Your preferences and use of email updates, recorded by emails we send you (if you select to receive email updates on products and offers).

What we do with your information...

Any personal information we collect from this website will be used in accordance with the Data Protection Act 1998 and other applicable laws. The details we collect will be used:

  1. To process your order (including any related application for finance), to maintain warranty records, to provide after-sales service, and for marketing purposes.
  2. To carry out security checks

Your Rights

  1. You can ask us to update or remove your personal information by emailing privacy@seriousreaders.com or by writing to us at our customer services address- see (2) below. Please note that we may need to keep some personal data in order to process orders or to comply with customer service or after sale obligations.
  2. You also have the right to request a copy of any personal information we hold about you. To do this, simply write to us at the following address, enclosing a cheque for £10 payable to Serious Brands Ltd. to cover our administration costs:
    Brighter by Design
    Serious Brands Ltd
    Customer Services (Data Subject Request)
    Wesleyan Chapel
    HP22 5DW

Other Websites

This privacy policy only covers this website. Any other websites which may be linked to by our website are subject to their own policy, which may differ from ours.

Returns & Refunds

We of course prefer you to love what you try, but if you don't we'll happily offer you an exchange or a full refund for goods returned within 30 days.

You can of course cancel your purchase by notifying us before despatch.

If there is a manufacturing fault with your product, or a defect in your order, you can return it to us within the 30 day trial period for replacement or refund.

Naturally, this does not apply to faults caused by accident, neglect or misuse

If your product develops a manufacturing fault, it will be covered by our no quibble guarantee.

For returns, notify us by calling 0800 028 1890 (Mon to Fri, 8:30am to 5:30pm) and return the product as new, with your Customer Advice Note enclosed to:

Brighter by Design
Serious Brands Ltd
15, Faraday Road
HP19 8RY.